Richland Center

We're the Wisconsin Everybody's Talking About

You’ll feel right at home in Richland County when you visit our businesses, restaurants, lodging, events, and attractions. That’s because the people here are warm and inviting… we are genuinely glad that you’ve come to the Richland area. In addition, Richland County is at the center of scenic Southwest Wisconsin, a land filled with many wonders of nature and history, so we’re confident you’ll have a wonderful visit. We’re nestled half way between La Crosse and Madison in an area known as the Ocooch Mountains. The scenery is breath-taking year round… that and our hospitality will keep you coming back for more.

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Explore Richland Center

We have 267 miles of Class I and Class II Trout Streams here in Richland County… this is where they get the trout to stock other streams all over the state! Check the Wisconsin DNR guide books available at the Visitor Center for detailed information on trout fishing in Richland County’s cold-water streams. Many public easements and beautiful surroundings make for an excellent fishing experience, and guided tours are available. In addition, we are at the center of scenic Southwest Wisconsin, a land filled with many wonders of nature and history.

Frank Lloyd Wright, widely recognized as the greatest architect of the 20th century, was born here in Richland Center and later lived only a few miles away in Spring Green. There he built Taliesin, his famed home, along with several other homes. He also built a unique warehouse in Richland Center that stands out as one of his early works and the only remaining structure of its kind. The architectural detail of the A.D. German Warehouse is highly reminiscent of a Mayan temple.

There are plenty of things to do. Recreating in Richland County is a natural. Travel the winding back roads and discover beautiful scenery and unique places to see. Come on over for one of our outstanding annual events. We have everything from the spring Home Building & Improvement Show to the Wisconsin High School Rodeo Finals. Purple Heart Day for Wisconsin is held at our flag park, and we host the Richland County Fair. An outstanding country and western music event – Star Spangled Celebration – is jam-packed with national talent. Our “Old Fashioned 4th of July Celebration” and fireworks display is fun for the whole family, as is Center Color Fiesta – a fall festival that is topped off each year with a nighttime illuminated parade.

Richland Chamber and Development Alliance

397 W. Seminary Street, PO Box 128S • Richland Center, WI 53581
Phone: (608) 647-6205 Email: [email protected]

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