“The Rapids” is located conveniently in central Wisconsin. No matter where you’re coming from, a relaxing, scenic drive on excellent highways awaits you. You’ll pass beautiful wildflower fields, wetlands teeming with wildlife, forested hills and picturesque valleys as you approach the area that once was Glacial Lake Wisconsin.

Wisconsin’s most valuable fruit crop is also known as one of the state’s most spectaular tours throughout the year — we call it the Cranberry Highway™. Choose from three great ways to experience this area: Use your own vehicle to take the 50-mile self-guided driving tour, choose the 24-mile bicycle tour, if off-road trail riding is your passion, or step aboard one of the informative guided tours. Our Cranberry Highway tour has earned a national reputation as one of the most fascinating and colorful cruises in the country. No matter which option you choose, your taste buds are in for a treat. Many area businesses have prepared special cranberry dishes and products that bring out the best of the berries. From main dishes to desserts – what a great way to celebrate the harvest!

Miles of trails make Wood County a preferred destination for hiking, biking, and all kinds of trail riding. Autumn is our best-known season for cranberry color, but June and July have a special beauty all their own. In summer our “crane berries” bloom with delicate pink blossoms creating a magical carpet over the marshes. Come and enjoy the autumn colors, delicious flavors, wildlife viewing, scenic country roads, and friendly people of the Wisconsin Rapids Area.

Even in winter the countryside sparkles as the vines rest under a blanket of snow. Let it Snow! Winter sports abound with snow boarding, snow tubing, cross-country or downhill skiing, and 254 miles of snowmobile trails. The Convention & Visitors Bureau is prepared to assist you in many ways, whether large group or single individual. Give us a call!