Kelli Trumble
Governor Jim Doyle appointed Kelli Trumble to Secretary of Tourism in February 2007. The Wisconsin Department of Tourism is charged by the Governor and Legislature with promoting travel to and within the state. The Department has a $15 million annual budget and 40 employees.
Ms. Trumble brings experience as a tourism promoter and business owner to the Secretary's office. Her long career in Wisconsin’s travel and hospitality industry began with her position as Executive Director at the Wisconsin Dells Visitor & Convention Bureau. In 2003, she opened Sundara Inn & Spa located in Wisconsin Dells. Before selling her investment in Sundara Inn & Spa, it was named the Number #3 Favorite Spa Escape in America by ABC’s “Good Morning America.”
In 1996, she opened her own firm, specializing in marketing, communications and customer relations programs for the tourism industry. Ms. Trumble also developed The Entertainment Network, an in-area cable television show featuring “what’s new and things to do” in Wisconsin Dells.
Ms. Trumble served on the Governor's Council on Tourism for nine years, as well as the Wisconsin Tourism Federation, the Wisconsin Association of Convention & Visitors Bureaus, and the Wisconsin Festivals & Events Association. Over the years, Ms. Trumble has been tapped by industry organizations to serve as a speaker and discussion leader at conventions including the Wisconsin Governor’s Conference on Tourism, The National Tour Association, the Wisconsin Restaurant Association, The Missouri Governor’s Conference on Tourism, and others.
Ms. Trumble is a graduate of the School of Journalism at the University of Wisconsin-Madison. Today, she and her husband, former Wisconsin Dells’ mayor and tourism business owner Ben Borcher, reside in Wisconsin Dells. In their free time, they tour the state on their Harley-Davidson motorcycle and Trek bicycles, enjoying the state’s many theater, arts and restaurants.
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